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A positive impact on key brand attributes: increasing customer perceptions of ethicality

A positive impact on key brand attributes: increasing customer perceptions of ethicality The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2056-3515.htm Increasing A positive impact on key brand customer perceptions of attributes: increasing customer ethicality perceptions of ethicality Globalization and the rapid pace of technological advances are chief among reasons why the contemporary business environment remains highly competitive. To compound the challenge facing organizations, customer preferences are prone to change more frequently than ever before. This is epitomized by the growing demand for tailored provision and products incorporating novel and innovative features. In order to compete effectively, firms must find ways to differentiate their offerings from what rival operators can bring to the table. Doing business ethically is seen as an effective means of indicating the unique nature of the company. Demonstrating a genuine commitment to a principled approach is sure to strike a chord with many consumers today. Of course, the obvious way for a firm to signal where its priorities lie is through involvement in socially responsible actions. This will typically involve efforts to (1) fulfill the different needs of diverse stakeholder groups; (2) engage in ecologically friendly business practices; (3) commit to employment standards and (4) contribute to actions that http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Annals in Social Responsibility Emerald Publishing

A positive impact on key brand attributes: increasing customer perceptions of ethicality

Annals in Social Responsibility , Volume 9 (1): 3 – May 2, 2023
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References (1)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2056-3515
DOI
10.1108/asr-02-2023-0011
Publisher site
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Abstract

The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2056-3515.htm Increasing A positive impact on key brand customer perceptions of attributes: increasing customer ethicality perceptions of ethicality Globalization and the rapid pace of technological advances are chief among reasons why the contemporary business environment remains highly competitive. To compound the challenge facing organizations, customer preferences are prone to change more frequently than ever before. This is epitomized by the growing demand for tailored provision and products incorporating novel and innovative features. In order to compete effectively, firms must find ways to differentiate their offerings from what rival operators can bring to the table. Doing business ethically is seen as an effective means of indicating the unique nature of the company. Demonstrating a genuine commitment to a principled approach is sure to strike a chord with many consumers today. Of course, the obvious way for a firm to signal where its priorities lie is through involvement in socially responsible actions. This will typically involve efforts to (1) fulfill the different needs of diverse stakeholder groups; (2) engage in ecologically friendly business practices; (3) commit to employment standards and (4) contribute to actions that

Journal

Annals in Social Responsibility – Emerald Publishing

Published: May 2, 2023

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