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A Plan for Environmental Packaging

A Plan for Environmental Packaging Corporate executives who sit back and take a waitandsee attitude in regard to defining their internal strategy for an environmental packaging program will face a rude awakening. Today's consumer will not accept a socalled green package that is not an improvement over previous efforts and in addition, costs more. In reality, consumers are not speaking up for the environment with their pocketbooks instead, they are speaking out and reacting in ways that are leading to environmental legislation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

A Plan for Environmental Packaging

Journal of Business Strategy , Volume 13 (4): 3 – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039501
Publisher site
See Article on Publisher Site

Abstract

Corporate executives who sit back and take a waitandsee attitude in regard to defining their internal strategy for an environmental packaging program will face a rude awakening. Today's consumer will not accept a socalled green package that is not an improvement over previous efforts and in addition, costs more. In reality, consumers are not speaking up for the environment with their pocketbooks instead, they are speaking out and reacting in ways that are leading to environmental legislation.

Journal

Journal of Business StrategyEmerald Publishing

Published: Apr 1, 1992

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