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A place to work: examining workplace location attributes that appeal to generation Y and Z talent

A place to work: examining workplace location attributes that appeal to generation Y and Z talent This paper aims to identify and to compare workplace location attributes that appealed to Generation Y and Z talent.Design/methodology/approachSemi-structured interviews were conducted with 12 participants to identify workplace location attributes. Choice-based conjoint surveys were collected from 750 Generation Y and Z individuals in the talent pool of Bangkok, Thailand to compare the importance of attributes.FindingsThe most important workplace location attribute was the availability and diversity of restaurants followed by place appearance, traffic density, availability of public workspaces, public transport and after-work activities. Transport-related attributes were more important for older generations, whereas public workspaces and place appearance were more important for younger talent.Practical implicationsTo attract talent, the Bangkok Metropolitan Administration (BMA) should address the weaknesses of potential workplace locations through efficient, low-cost and rapid development plans. Although Bangkok is known for street food, BMA policies that promote restaurants as the most important attribute are limited. The BMA should initiate plans to promote the availability and diversity of restaurants. Innovation districts in Bangkok should connect to restaurants and food networks in their vicinity.Originality/valueThe existing literature explored factors that attract talent at the city level, but no study has investigated attractiveness at the workplace location level. Despite some similarities, workplace location attributes identified in this study were more specific than city-level attributes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Place Management and Development Emerald Publishing

A place to work: examining workplace location attributes that appeal to generation Y and Z talent

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References (107)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1753-8335
eISSN
1753-8335
DOI
10.1108/jpmd-08-2020-0081
Publisher site
See Article on Publisher Site

Abstract

This paper aims to identify and to compare workplace location attributes that appealed to Generation Y and Z talent.Design/methodology/approachSemi-structured interviews were conducted with 12 participants to identify workplace location attributes. Choice-based conjoint surveys were collected from 750 Generation Y and Z individuals in the talent pool of Bangkok, Thailand to compare the importance of attributes.FindingsThe most important workplace location attribute was the availability and diversity of restaurants followed by place appearance, traffic density, availability of public workspaces, public transport and after-work activities. Transport-related attributes were more important for older generations, whereas public workspaces and place appearance were more important for younger talent.Practical implicationsTo attract talent, the Bangkok Metropolitan Administration (BMA) should address the weaknesses of potential workplace locations through efficient, low-cost and rapid development plans. Although Bangkok is known for street food, BMA policies that promote restaurants as the most important attribute are limited. The BMA should initiate plans to promote the availability and diversity of restaurants. Innovation districts in Bangkok should connect to restaurants and food networks in their vicinity.Originality/valueThe existing literature explored factors that attract talent at the city level, but no study has investigated attractiveness at the workplace location level. Despite some similarities, workplace location attributes identified in this study were more specific than city-level attributes.

Journal

Journal of Place Management and Development – Emerald Publishing

Published: Jun 28, 2022

Keywords: Place attractiveness; Place marketing; Talent; Generation Z; Conjoint analysis; Bangkok; Workplace

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