Access the full text.
Sign up today, get DeepDyve free for 14 days.
The purpose of this study is to identify and understand key strategies relating to the staffing, employee experience and employer branding of an inventive startup in robotics training and consumer robotics manufacturing space, keeping in mind the constraints and challenges faced by the company right from the beginning to date.Design/methodology/approachA case-based method approach has been used. The Founder-Chief executive officer was interviewed multiple times. Interviews were transcribed for further analysis. Data was also sourced from the company website, news and digital media reports.FindingsHuman resource strategies used by the company in venturing out in this niche market were explored and linked to the concepts of staffing, employee experience and employer branding. This case can be used for teaching the human resource challenges of a growing start-up.Practical implicationsWith the help of this case, readers may be able to appreciate the practice of critical concepts of staffing and employee experience in a growing startup.Originality/valueThe premise of a budding start-up in a niche industry, such as robotics training in educational institutions and manufacturing of small-scale consumer robotics, adds to the novelty of the case.
International Journal of Innovation Science – Emerald Publishing
Published: Mar 4, 2021
Keywords: Staffing; Robotics; Employer branding; Start-up; Employee experience
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.