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A perceptive and persistent pioneer

A perceptive and persistent pioneer Discusses Pierre Wack, the Frenchman credited, along with Ted Newland, as the developer of scenario planning at Royal Dutch/Shell, that then developed and used scenarios to good effect. Looks in depth at some of Wack's scenario concepts showing how many organizations have used scenarios with very different degrees of success. Concludes that many who have tried using scenarios express disappointment at their inability to achieve this goal. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

A perceptive and persistent pioneer

The Antidote , Volume 4 (4): 2 – Oct 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006705
Publisher site
See Article on Publisher Site

Abstract

Discusses Pierre Wack, the Frenchman credited, along with Ted Newland, as the developer of scenario planning at Royal Dutch/Shell, that then developed and used scenarios to good effect. Looks in depth at some of Wack's scenario concepts showing how many organizations have used scenarios with very different degrees of success. Concludes that many who have tried using scenarios express disappointment at their inability to achieve this goal.

Journal

The AntidoteEmerald Publishing

Published: Oct 1, 1999

Keywords: Scenario planning; Planning; Planners

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