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References (8)
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STRATEGIC MANAGEMENT
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 0275-6668
- DOI
- 10.1108/02756660510597100
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – To streamline the process of opportunity recognition and make it more effective by clarifying the meaning of opportunity and making its elements explicit. Design/methodology/approach – Clarifying opportunity is effected by providing a model and illustrating its effectiveness through application to examples and to SWOT (strengths, weaknesses, opportunities and threats) analysis. Findings – Provides support for the practical benefits of applying an explicit model for recognizing opportunity. Originality/value – The model facilitates opportunity recognition by encouraging avoidance of common dead ends, including mistaking catalysts for opportunities, associating opportunities with negative conditions, equating options with opportunities and the circular process of defining opportunities in terms of strengths and weaknesses.
Journal
Journal of Business Strategy – Emerald Publishing
Published: Jun 1, 2005
Keywords: SWOT analysis; Strategic management; Corporate strategy; Business analysis