Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A New Approach to Strategic Forecasting

A New Approach to Strategic Forecasting Projecting demand can be made more credible and insightful for developing strategy when it is based on an understanding of underlying drivers. These include societal trends, demographics, and the possibility of product substitution. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

A New Approach to Strategic Forecasting

Cohen, Barbara G.
Journal of Business Strategy , Volume 9 (5): 5 – May 1, 1988
Download PDF
5 pages

Loading next page...
 
/lp/emerald-publishing/a-new-approach-to-strategic-forecasting-QB0XKdtzZ2

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039255
Publisher site
See Article on Publisher Site

Abstract

Projecting demand can be made more credible and insightful for developing strategy when it is based on an understanding of underlying drivers. These include societal trends, demographics, and the possibility of product substitution.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1988

There are no references for this article.