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A more robust view of the revenue stream: are students a tool for corporate finance?

A more robust view of the revenue stream: are students a tool for corporate finance? Purpose – The purpose of this paper is to explore the viewpoint that college students serve the same function as customers purchasing products from corporations. Design/methodology/approach – This paper gives comparisons and differences between the process of students learning through higher education and the process of customers buying a consumer good. Findings – This paper recommends that while similarities exist between students and consumers, a more robust view should be maintained and communicated as a means of preserving the true nature of the academic enterprise above and beyond simple consumer activity. Originality/value – This paper presents a clear acknowledgment that while all students consume knowledge, they are also all held to the expectation to return new knowledge. This reciprocity is not part of the ordinary consumer interchange. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Bottom Line: Managing Library Finances Emerald Publishing

A more robust view of the revenue stream: are students a tool for corporate finance?

The Bottom Line: Managing Library Finances , Volume 24 (2): 4 – Aug 23, 2011

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0888-045X
DOI
10.1108/08880451111169160
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to explore the viewpoint that college students serve the same function as customers purchasing products from corporations. Design/methodology/approach – This paper gives comparisons and differences between the process of students learning through higher education and the process of customers buying a consumer good. Findings – This paper recommends that while similarities exist between students and consumers, a more robust view should be maintained and communicated as a means of preserving the true nature of the academic enterprise above and beyond simple consumer activity. Originality/value – This paper presents a clear acknowledgment that while all students consume knowledge, they are also all held to the expectation to return new knowledge. This reciprocity is not part of the ordinary consumer interchange.

Journal

The Bottom Line: Managing Library FinancesEmerald Publishing

Published: Aug 23, 2011

Keywords: Customers; Students; Colleges; Libraries; Finance; Product

References