Purpose – The purpose of this paper is to present a moderated model of sport tourism as an economic development generator from a destination marketing perspective. The model takes into account the differing roles of sport tourism segments on the relationship between motivators of sport tourism and destinations outcomes. Design/methodology/approach – This conceptual paper presents a framework for explaining the differential impact of factors that influence sport tourism based on the tourist segment attracted to the destination. Findings – The proposed model, supported by extant literature, presents sport tourist types as moderating a variety of influencing factors that determine sport tourists’ interest in visiting a destination and the resulting economic impact on a destination. Practical implications – Practical implications are discussed for managing and marketing destination‐specific factors to appeal to different segments of the sport tourism market in order to maximize the economic impact of sport tourism. Originality/value – This conceptual model provides a contribution to tourism researchers by providing a comprehensive view of the complex nature of the factors that influence destination choice for different types of sports tourists and the possible economic outcomes that can result.
Sport, Business and Management: An International Journal – Emerald Publishing
Published: May 10, 2013
Keywords: Sports; Tourism; Economic development; Destination marketing; Sport management