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A model of price search behavior in electronic marketplace

A model of price search behavior in electronic marketplace An increasing interest in consumer behavior online is the investigation of their price search activities. Most empirical evidence from Internet shopping literature suggests through reducing search cost, that the Internet will increase consumer price search and intensify price competition. This paper develops a conceptual model and a set of propositions to explain the main factors influencing online price search. Specifically, this model integrates the psychological search literature under the context of online environment by incorporating ability and cost to search for information into "perceived search efficiency", and the factors that center on the perceived benefits and motivation of price search are investigated as well. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

A model of price search behavior in electronic marketplace

Internet Research , Volume 12 (2): 10 – May 1, 2002

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662240210422530
Publisher site
See Article on Publisher Site

Abstract

An increasing interest in consumer behavior online is the investigation of their price search activities. Most empirical evidence from Internet shopping literature suggests through reducing search cost, that the Internet will increase consumer price search and intensify price competition. This paper develops a conceptual model and a set of propositions to explain the main factors influencing online price search. Specifically, this model integrates the psychological search literature under the context of online environment by incorporating ability and cost to search for information into "perceived search efficiency", and the factors that center on the perceived benefits and motivation of price search are investigated as well.

Journal

Internet ResearchEmerald Publishing

Published: May 1, 2002

Keywords: Consumer behaviour; Prices; Information retrieval; Efficiency; Benefits

References