A model for the future of electronic commerce

A model for the future of electronic commerce Presents a discussion of traditional market segmentation in the context of the changing parameters of trade presented by electronic commerce. The discussion is based on two years of research by the director of an Australian futures research and scenario planning consultancy. Considers the three worlds of commerce labelled “marketplace”, “marketspace” and “customerspace”. Introduces and discusses the unprecedented business roles resulting from the intersections of these three worlds of commerce. Hypothesizes about the future of customer interrelationships based on these ways of trading and the emerging business roles. Highlights the major challenges to businesses for competing effectively in this future scenario. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Management & Computer Security Emerald Publishing

A model for the future of electronic commerce

Information Management & Computer Security, Volume 5 (5): 4 – Dec 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0968-5227
DOI
10.1108/09685229710187221
Publisher site
See Article on Publisher Site

Abstract

Presents a discussion of traditional market segmentation in the context of the changing parameters of trade presented by electronic commerce. The discussion is based on two years of research by the director of an Australian futures research and scenario planning consultancy. Considers the three worlds of commerce labelled “marketplace”, “marketspace” and “customerspace”. Introduces and discusses the unprecedented business roles resulting from the intersections of these three worlds of commerce. Hypothesizes about the future of customer interrelationships based on these ways of trading and the emerging business roles. Highlights the major challenges to businesses for competing effectively in this future scenario.

Journal

Information Management & Computer SecurityEmerald Publishing

Published: Dec 1, 1997

Keywords: Consumers; Customers; Electronic commerce; Market segmentation; Value analysis

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