A model for monitoring public sector Web site strategy

A model for monitoring public sector Web site strategy A model for monitoring the Web site development process in the public sector is proposed and tested empirically with a sample of 76 local government Web sites. The framework consists of basic dimensions and a 2 × 2 matrix that is a simplified revision of the Mohammed et al. ’s marketspace matrix. The four factors in the matrix, publicity, local service, differentiation and participation, together with two basic dimensions of attracting and delivering were proved to be important elements in a workable research framework. The effects of dimensions/factors and the role of online attracting are discussed in depth. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

A model for monitoring public sector Web site strategy

Internet Research, Volume 13 (4): 8 – Oct 1, 2003

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662240310488942
Publisher site
See Article on Publisher Site

Abstract

A model for monitoring the Web site development process in the public sector is proposed and tested empirically with a sample of 76 local government Web sites. The framework consists of basic dimensions and a 2 × 2 matrix that is a simplified revision of the Mohammed et al. ’s marketspace matrix. The four factors in the matrix, publicity, local service, differentiation and participation, together with two basic dimensions of attracting and delivering were proved to be important elements in a workable research framework. The effects of dimensions/factors and the role of online attracting are discussed in depth.

Journal

Internet ResearchEmerald Publishing

Published: Oct 1, 2003

Keywords: World Wide Web; Public sector; Community planning; Empowerment; Local government services; Cybernetics

References

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