Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment

A marketing strategy for public sector organisations compelled to operate in a compulsory... This article is concerned with entrepreneurial behaviour and the use of marketing by architectural professionals and their business colleagues in building services as a response to the extension of Compulsory Competitive Tendering (CTT) in the UK. CTT is where the functions of the operational divisions under local jurisdiction are offered for tender. Such tenders may be awarded to either private sector operators or the existing in‐house team. The underlying assumption by Central Government is that the outcome will be beneficial to the final consumer through, as a minimum, reduced operating costs. An appropriate academic environment in which to analyse the situation is that suggested by the marketing/ entrepreneurship interface. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Public Sector Management Emerald Publishing

A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment

Loading next page...
 
/lp/emerald-publishing/a-marketing-strategy-for-public-sector-organisations-compelled-to-3iT3LpPqm1
Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
0951-3558
DOI
10.1108/09513559810247939
Publisher site
See Article on Publisher Site

Abstract

This article is concerned with entrepreneurial behaviour and the use of marketing by architectural professionals and their business colleagues in building services as a response to the extension of Compulsory Competitive Tendering (CTT) in the UK. CTT is where the functions of the operational divisions under local jurisdiction are offered for tender. Such tenders may be awarded to either private sector operators or the existing in‐house team. The underlying assumption by Central Government is that the outcome will be beneficial to the final consumer through, as a minimum, reduced operating costs. An appropriate academic environment in which to analyse the situation is that suggested by the marketing/ entrepreneurship interface.

Journal

International Journal of Public Sector ManagementEmerald Publishing

Published: Dec 1, 1998

Keywords: Compulsory competitive tendering; Entrepreneurship; Marketing; Public sector

There are no references for this article.