Purpose – To provide a perspective on the nature of service infusion in manufacturing companies based on a case analysis in the context of a maintenance management solution for industrial production equipment. Design/methodology/approach – The paper first discusses how manufacturers becoming service providers is treated in the literature. Next, a qualitative single‐case study is reported, in which a troublesome business concept was surveyed through 35 thematic focus group interviews. The analysis revealed a set of challenges that were compared to arrive at a conclusion, the paradox. Findings – The findings suggest that many challenges stemmed from the manufacturing‐oriented way of doing business. This further indicates that the common implicit view, that manufacturers can shift to service provision steadily, by adding service offerings to their total offering one by one, may actually be hazardous. Research limitations/implications – The limitations are based on the methodology. First, the case study focuses on only one manufacturing company, and therefore the aim of the paper is not to generalize the findings. On the other hand, the data collected for the case are rich and in‐depth in nature, and the brief reporting can only cover the tip of the iceberg. Yet, even one divergent case yields for questioning the existing beliefs, which is the aim of this study. Originality/value – The paper provides an original perspective to this topical, but under‐studied, phenomenon of manufacturers increasingly providing service offerings, and brings into daylight the implicit tone of the existing research.
Managing Service Quality – Emerald Publishing
Published: Apr 1, 2005
Keywords: Services; Industrial services; Manufacturing systems; Organizational change
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera