Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this favourable position. This article sets out to explain the main reasons why India is proving attractive for foreign direct investment by examining theories of internationalisation and drawing on key FDI data. Contrasts are also made with other important markets including China and Philippines. The article then goes on to examine industry specific variables. The article then considers some alternative historical and cultural factors that may also have a role in explaining the success of this particular industry and location.
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Dec 1, 2004
Keywords: Software industry; India; China; Global strategies
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