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A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines

A macro and micro perspective of the global software industry with specific orientation to India,... Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this favourable position. This article sets out to explain the main reasons why India is proving attractive for foreign direct investment by examining theories of internationalisation and drawing on key FDI data. Contrasts are also made with other important markets including China and Philippines. The article then goes on to examine industry specific variables. The article then considers some alternative historical and cultural factors that may also have a role in explaining the success of this particular industry and location. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1355-5855
DOI
10.1108/13555850410765267
Publisher site
See Article on Publisher Site

Abstract

Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this favourable position. This article sets out to explain the main reasons why India is proving attractive for foreign direct investment by examining theories of internationalisation and drawing on key FDI data. Contrasts are also made with other important markets including China and Philippines. The article then goes on to examine industry specific variables. The article then considers some alternative historical and cultural factors that may also have a role in explaining the success of this particular industry and location.

Journal

Asia Pacific Journal of Marketing and LogisticsEmerald Publishing

Published: Dec 1, 2004

Keywords: Software industry; India; China; Global strategies

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