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A look at fastfood competition in the Philippines

A look at fastfood competition in the Philippines The study tried to develop a product‐market structure of the fast‐food restaurants in the Philippines. Using the concept of hierarchical clustering based on substitution‐in‐use, the influence of three categories of situational influence were used to modify the original choice‐market mix relationship at every clustering stage. Changes in the importance of the individual components of the product‐service mix served as the basis of the link‐up among competing fast‐food restaurants. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

A look at fastfood competition in the Philippines

British Food Journal , Volume 102 (2): 12 – Mar 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700010313594
Publisher site
See Article on Publisher Site

Abstract

The study tried to develop a product‐market structure of the fast‐food restaurants in the Philippines. Using the concept of hierarchical clustering based on substitution‐in‐use, the influence of three categories of situational influence were used to modify the original choice‐market mix relationship at every clustering stage. Changes in the importance of the individual components of the product‐service mix served as the basis of the link‐up among competing fast‐food restaurants.

Journal

British Food JournalEmerald Publishing

Published: Mar 1, 2000

Keywords: Fast‐food restaurants; Product mix

References