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A little coastal erosion in a changing landscape?

A little coastal erosion in a changing landscape? States that, despite what many a business school's curriculum or management consultant's product may suggest, management does not fit easily into discrete packages. Posits partnering brings all the benefits of collaborative working, agreed objectives, mutual learning, creativity and innovation, as well as greater efficiency and effectiveness. Looks at how BA, Heinz, Campbell's, Lloyds TSB, Nike, Sun Microsystems, and Virgin operate and their individual styles. Sums up, that as more companies develop new found cross‐boundary management skills and previously unlikely partners form unlikely alliances, perhaps it should be stated that a deal is a deal — not a strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

A little coastal erosion in a changing landscape?

Kippenberger, T
The Antidote , Volume 2 (6): 2 – Nov 1, 1997
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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006353
Publisher site
See Article on Publisher Site

Abstract

States that, despite what many a business school's curriculum or management consultant's product may suggest, management does not fit easily into discrete packages. Posits partnering brings all the benefits of collaborative working, agreed objectives, mutual learning, creativity and innovation, as well as greater efficiency and effectiveness. Looks at how BA, Heinz, Campbell's, Lloyds TSB, Nike, Sun Microsystems, and Virgin operate and their individual styles. Sums up, that as more companies develop new found cross‐boundary management skills and previously unlikely partners form unlikely alliances, perhaps it should be stated that a deal is a deal — not a strategy.

Journal

The Antidote – Emerald Publishing

Published: Nov 1, 1997

Keywords: Partnership sourcing; Management consultants; Creativity

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