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A generational explanation for surges in managerial rhetorics

A generational explanation for surges in managerial rhetorics Purpose – Previous research has shown that eras of managerial rhetorics have alternated between normative and rational ideologies. The purpose of this study is to test the influence of generational membership on this phenomenon. Design/methodology/approach – Examining data for the past 130 years, eras of managerial rhetorics are matched with recurring generational archetypes. Findings – Empirical evidence is analyzed and found to be generally supportive of the hypotheses: generational membership is associated with the timing of the alternation in managerial rhetorics. Research limitations/implications – The findings of association suggest generational change could be a causal driver of long‐term change in managerial rhetorics. Practical implications – The model tested implies a predictive ability to anticipate the movement from the current normative rhetoric to a new rational rhetoric in the near future. Originality/value – This study is the first to find evidence that the alternation between rational and normative managerial rhetorics is related to generational effects. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research Review Emerald Publishing

A generational explanation for surges in managerial rhetorics

Management Research Review , Volume 34 (10): 9 – Sep 13, 2011

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
2040-8269
DOI
10.1108/01409171111171483
Publisher site
See Article on Publisher Site

Abstract

Purpose – Previous research has shown that eras of managerial rhetorics have alternated between normative and rational ideologies. The purpose of this study is to test the influence of generational membership on this phenomenon. Design/methodology/approach – Examining data for the past 130 years, eras of managerial rhetorics are matched with recurring generational archetypes. Findings – Empirical evidence is analyzed and found to be generally supportive of the hypotheses: generational membership is associated with the timing of the alternation in managerial rhetorics. Research limitations/implications – The findings of association suggest generational change could be a causal driver of long‐term change in managerial rhetorics. Practical implications – The model tested implies a predictive ability to anticipate the movement from the current normative rhetoric to a new rational rhetoric in the near future. Originality/value – This study is the first to find evidence that the alternation between rational and normative managerial rhetorics is related to generational effects.

Journal

Management Research ReviewEmerald Publishing

Published: Sep 13, 2011

Keywords: Generational theory; Managerial rhetorics; Management history; Management theory

References