Purpose – This paper aims to offer junior scholars a front-to-back guide to writing an academic, theoretically positioned, qualitative research article in the social sciences. Design/methodology/approach – The paper draws on formal (published) advice from books and articles as well as informal (word-of-mouth) advice from senior scholars. Findings – Most qualitative research articles can be divided into four major parts: the frontend, the methods, the findings, and the backend. This paper offers step-by-step instructions for writing each of these four parts. Originality/value – Much of the advice in this paper is taken-for-granted wisdom among senior scholars. This paper makes such wisdom available to junior scholars in a concise guide.
Qualitative Market Research: An International Journal – Emerald Publishing
Published: Jan 11, 2016
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