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A FRESH APPROACH TO THE MBA

A FRESH APPROACH TO THE MBA The Master of Business Administration MBA degree is generallyregarded as the principal postgraduate qualification in business. Thisarticle describes the process by which a business school reviewed andredesigned its MBA programme. The main changes were increased attentionto information technology, greater emphasis on skills and on integrativeframework not wholly reliant on the Business Policy course. Theprogramme can also be taken via a new diplomalevel course. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial and Commercial Training Emerald Publishing

A FRESH APPROACH TO THE MBA

Anderson, Gordon
Industrial and Commercial Training , Volume 22 (1) – Jan 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0019-7858
DOI
10.1108/00197859010142995
Publisher site
See Article on Publisher Site

Abstract

The Master of Business Administration MBA degree is generallyregarded as the principal postgraduate qualification in business. Thisarticle describes the process by which a business school reviewed andredesigned its MBA programme. The main changes were increased attentionto information technology, greater emphasis on skills and on integrativeframework not wholly reliant on the Business Policy course. Theprogramme can also be taken via a new diplomalevel course.

Journal

Industrial and Commercial Training – Emerald Publishing

Published: Jan 1, 1990

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