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A Framework for Formulating Aftersales Support Strategy

A Framework for Formulating Aftersales Support Strategy For some time there have been models for considering manufacturingstrategy which focus on the product but which essentially ignoredimensions of aftersales support. This article presents a framework forformulating and reviewing an aftersales support strategy and links itto a manufacturing strategy model to produce a comprehensive strategyfor customer satisfaction over the lifetime of a manufactured product. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Operations & Production Management Emerald Publishing

A Framework for Formulating Aftersales Support Strategy

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0144-3577
DOI
10.1108/EUM0000000001269
Publisher site
See Article on Publisher Site

Abstract

For some time there have been models for considering manufacturingstrategy which focus on the product but which essentially ignoredimensions of aftersales support. This article presents a framework forformulating and reviewing an aftersales support strategy and links itto a manufacturing strategy model to produce a comprehensive strategyfor customer satisfaction over the lifetime of a manufactured product.

Journal

International Journal of Operations & Production ManagementEmerald Publishing

Published: Mar 1, 1991

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