Trust is a key concept in business, particularly in electronic commerce ecommerce. In order to understand online trust, onemust first study trust research conducted in the offline world. The findings of such studies, dating from the 1950s to the present, provide a foundation for online trust theory in ecommerce. This paper provides an overview of the existing trust literature from the fields of philosophy, psychology, sociology, management, and marketing. Based on these bodies of work, online trust is briefly explored. The range of topics for future research in online trust in ecommerce is presented.
Journal of Information, Communication and Ethics in Society – Emerald Publishing
Published: Aug 31, 2005
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