A factor analytic A factor analytic study of the study in hedonic consumption sources of meaning in hedonic consumption Gillian C. Hopkinson Manchester School of Management, UMIST, Manchester, UK and Davashish Pujari University of Bradford Management Centre, Bradford, UK Keywords Consumer behaviour, Consumer marketing, Factor analysis, Marketing research, Marketing theory, Sport Abstract Reports a study that analyses the sources of meaning for kayak sport amongst its consumers. Key aspects of hedonic consumption are discussed, along with its relevance for other areas of consumption. Extant research in adventure sports, from which the survey instrument is derived, is discussed and the issues that it raises are highlighted. Factor analysis is used to identify the underlying dimensions of meaning of consumption. Explanation of these factors endorses and extends the extant theory developed through qualitative research. 1. Introduction ``Experience'' is gaining popularity in marketing research. Interest in the experience of consumption is growing and more frequent reference is made to the consumption of experience. Despite this, there is still a paucity of published work that explores how people consume experience or why they choose to do so. One form of experience that merits further attention is participation in sports. In this paper we
European Journal of Marketing – Emerald Publishing
Published: Apr 1, 1999
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera