Traditional business practice depends on trust relations between the transacting parties. One of the most important aspects of this trust is the quality of the offered services or products. The Web currently constitutes an enabler for electronic commerce, providing a global transaction platform that does not require physical presence. However, transferring trust from the physical world to the electronic one is a process that requires a trust infrastructure. The current infrastructure, based on trusted third parties can be enhanced. We introduce the notion of digital seals and provide a mechanism for transferring the trust placed by users in companies in the physical world, to the electronic one.
Information Management & Computer Security – Emerald Publishing
Published: May 1, 2001
Keywords: World Wide Web; Trust