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A descriptive model of online shopping process: some empirical results

A descriptive model of online shopping process: some empirical results Since early 1990s, tremendous growth of e‐commerce has transformed the world retail infrastructure rapidly. Although the Internet burst between 2000 and 2002 which slowed down the rage in the financial market, the Internet infrastructure continues to grow and becomes an integral part of market strategic portfolio for many organizations. In order to be successful in the Internet niche, many retailers engage in business model reengineering to keep up with changes in how customers acquire goods and services. Based on in‐depth interviews and a follow‐up survey, the present study depicts a common online shopping process and identifies three common online shopping components: interactivity, transaction, and fulfillment. These components and their respective factors form one's online shopping experience. Managerial implications and future research directions are offered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Service Industry Management Emerald Publishing

A descriptive model of online shopping process: some empirical results

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0956-4233
DOI
10.1108/09564230310500228
Publisher site
See Article on Publisher Site

Abstract

Since early 1990s, tremendous growth of e‐commerce has transformed the world retail infrastructure rapidly. Although the Internet burst between 2000 and 2002 which slowed down the rage in the financial market, the Internet infrastructure continues to grow and becomes an integral part of market strategic portfolio for many organizations. In order to be successful in the Internet niche, many retailers engage in business model reengineering to keep up with changes in how customers acquire goods and services. Based on in‐depth interviews and a follow‐up survey, the present study depicts a common online shopping process and identifies three common online shopping components: interactivity, transaction, and fulfillment. These components and their respective factors form one's online shopping experience. Managerial implications and future research directions are offered.

Journal

International Journal of Service Industry Management – Emerald Publishing

Published: Dec 1, 2003

Keywords: Internet; Home shopping; Data security; User satisfaction

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