Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A DAY IN THE LIFE OF A CARD SHARK

A DAY IN THE LIFE OF A CARD SHARK Marvel, a giant of the comic book industry, bought Fleer, a leading trading card company, a year ago. Last summer, they tapped Bill Jemas from the NBA to be the strategist responsible for developing and marketing new sports and entertainment products. From what we can see, Jemas really knows how to play his cards. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

A DAY IN THE LIFE OF A CARD SHARK

Kelley, Bill
Journal of Business Strategy , Volume 15 (2): 4 – Feb 1, 1994
Download PDF
4 pages

Loading next page...
 
/lp/emerald-publishing/a-day-in-the-life-of-a-card-shark-sautBCT3zV

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039624
Publisher site
See Article on Publisher Site

Abstract

Marvel, a giant of the comic book industry, bought Fleer, a leading trading card company, a year ago. Last summer, they tapped Bill Jemas from the NBA to be the strategist responsible for developing and marketing new sports and entertainment products. From what we can see, Jemas really knows how to play his cards.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1994

There are no references for this article.