Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A cultural transferability on IT business application: iReservation system

A cultural transferability on IT business application: iReservation system Purpose – The emergence of innovative internet-based reservation systems (iReservation systems) is threatening the sustainability of retail travel agencies (TAs) in Brunei Darussalam. With the friendliness and convenience offered by iReservation systems, many customers nowadays prefer to book their tickets and accommodations online. The purpose of this paper is to assess the impact of iReservation systems on TAs in Brunei Darussalam. In other words, the authors are interested to find out how TAs and customers react to iReservation systems. Design/methodology/approach – To fulfil this objective, surveys were conducted on both the responses from TAs and their customers regarding iReservation systems in Brunei Darussalam. Findings – Most individual customers prefer to book their tickets and accommodations through iReservation systems. However, government and corporate customers still prefer to book tickets and accommodation by TAs. Most TAs are affected by iReservation systems either negatively or positively, depending on how TAs respond with their sustaining strategies such as segmentation, targeting and positioning in the market. Originality/value – It is clear that without proper strategies in facing turbulent changes in the tourism industry, eventually traditional TAs will be disintermediated. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Technology Emerald Publishing

A cultural transferability on IT business application: iReservation system

Download PDF
22 pages

Loading next page...
 
/lp/emerald-publishing/a-cultural-transferability-on-it-business-application-ireservation-5KZVjZxVNZ
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1757-9880
DOI
10.1108/JHTT-05-2012-0015
Publisher site
See Article on Publisher Site

Abstract

Purpose – The emergence of innovative internet-based reservation systems (iReservation systems) is threatening the sustainability of retail travel agencies (TAs) in Brunei Darussalam. With the friendliness and convenience offered by iReservation systems, many customers nowadays prefer to book their tickets and accommodations online. The purpose of this paper is to assess the impact of iReservation systems on TAs in Brunei Darussalam. In other words, the authors are interested to find out how TAs and customers react to iReservation systems. Design/methodology/approach – To fulfil this objective, surveys were conducted on both the responses from TAs and their customers regarding iReservation systems in Brunei Darussalam. Findings – Most individual customers prefer to book their tickets and accommodations through iReservation systems. However, government and corporate customers still prefer to book tickets and accommodation by TAs. Most TAs are affected by iReservation systems either negatively or positively, depending on how TAs respond with their sustaining strategies such as segmentation, targeting and positioning in the market. Originality/value – It is clear that without proper strategies in facing turbulent changes in the tourism industry, eventually traditional TAs will be disintermediated.

Journal

Journal of Hospitality and Tourism Technology – Emerald Publishing

Published: Jul 29, 2013

Keywords: Travel; Tourism; Consumer behaviour; Internet; Brunei Darussalam; Reservation consumer systems; Internet based reservation system; iReservation system; Travel agencies; Cultural transferability; Information security; Segmentation‐targeting‐positioning

References

  • Statistical Methods for Sample Surveys
    Ahmed, S.
  • Becoming your own travel agent: a web of potentials and pitfalls
    Anckar, B.; Walden, P.
  • Determinants of continuity in conventional industrial channel dyads
    Anderson, E.; Weitz, B.
  • Evaluating CRM implementation in healthcare organization
    Anshari, M.; Almunawar, M.N.
  • Customer empowerment in healthcare organisations through CRM 2.0: survey results from Brunei tracking a future path in e‐health research
    Anshari, M.; Almunawar, M.N.; Low, P.K.C.; Wint, Z.
  • Technical change, competition and vertical integration
    Balakrishnan, S.; Wernerfelt, B.
  • Repositioning travel agencies on the internet
    Barnett, M.; Standing, C.
  • The Information Technology (IT) Skills of Hospitality School Graduates as Perceived by Hospitality Professionals
    Berezina, K.; Bilgihan, A.; Cobanoglu, C.; Okumus, F.
  • The impact of information security breach on hotel guest perception of service quality, satisfaction, revisit intentions and word‐of‐mouth
    Berezina, K.; Cobanoglu, C.; Miller, B.L.; Kwansa, F.A.
  • Resource Dependence Theory: A Political Economy Model of Organizations
    Bob, L.J.
  • Managing marketing channel opportunism: the efficacy of alternative governance mechanisms
    Brown, J.R.; Dev, C.S.; Lee, D.
  • Strategic use of information technologies in the tourism industry
    Buhalis, D.
  • The impact of Wi‐Fi services in restaurants on customers' likelihood of return to restaurant
    Cobanoglu, C.; Bilgihan, A.; Nusair, K.H.; Berezina, K.
  • The impact of technology in hotels: a case study of Istanbul and Ankara
    Cobanoglu, C.; Demirer, I.; Kepeci, B.; Sipahioglu, S.
  • Online Purchasing Trends by Generation
    Consumer Behavior Report
  • Are case studies more than sophisticated storytelling? Methodological problems of qualitative empirical research mainly based on semi‐structured interviews
    Diefenbach, T.
  • Appropriating value from computerized reservation system ownership in the airline industry
    Duliba, K.A.; Kauffman, R.J.; Lucas, H.R. Jr
  • Developing buyer‐seller relationships
    Dwyer, F.R.; Schurr, P.H.; Oh, S.
  • Succeeding in a modern online travel marketplace: what do consumers need from a travel reservation web site?
    Gabriel, I.J.
  • CRM at the Speed of Light: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
    Greenberg, P.
  • Re‐engineering the Corporation
    Hammer, M.; Champy, J.
  • Firms Contracts and Financial Structure
    Hart, O.
  • Alliances in industrial purchasing: the determinants of joint actions in buyer‐supplier relationship
    Heide, J.B.; John, G.
  • Resource dependence theory: a review
    Hillman, A.J.; Withers, M.C.; Collins, B.J.
  • The State of Web 2.0.02‐Apr‐2006
    Hinchcliffe, D.
  • Rattling SABRE – new ways to compete on information
    Hopper, M.D.
  • Disintermediation in the tourism industry: theory vs practice
    Kaewkitipong, L.
  • Cybermediationin the tourism and travel industries
    Killion, L.
  • Marketing Management
    Kotler, P.
  • The impact of the internet on travel agencies
    Law, R.; Leung, K.; Wong, R.J
  • Internet shopping and buyingbehavior of college students
    Lester, D.H.; Forman, A.M.; Loyd, D.
  • Incentives for monitoring quality
    Lewis, T.; Sappington, D.
  • Disintermediation and reintermediation in the US air travel distribution industry: a Delphi reprise
    McCubbrey, D.J.; Taylor, R.G.
  • The cultural transferability of business and organizational re‐engineering: examples from Southeast Asia
    McKenna, S.
  • Transaction cost economics: an assessment of empirical research in the social sciences
    Macher, J.T.; Richman, B.D.
  • The Tourism System
    Mill, R.C.; Morisson, A.M.
  • Hospitality and Travel Marketing
    Morrison, A.
  • Performance outcomes of purchasing arrangement in industrial buy‐vendor relationships
    Noordewier, T.G.; John, G.; Nevin, J.R.
  • Building a model of commitment for generation Y: an empirical study on e‐travel retailers
    Nusair, K.; Parsa, H.G.; Cobanoglu, C.
  • Generation Y travelers' commitment to online social network websites
    Nusair, K.; Bilgihan, A.; Okumus, F.; Cobanoglu, C.
  • Tourism distribution channels: the visitors' perspective
    Pearce, D.G.; Schott, C.
  • The External Control of Organizations: A Resource Dependence Perspective
    Pfeffer, J.; Salancik, G.R.
  • To book or not to book: the role of hotel web site
    Phelan, K.V.; Christodoulidou, N.; Countryman, C.C.; Kistner, L.F.
  • Intro to E‐commerce
    Ratnasingham, P.
  • 10 Ways your business can combat digital darwinism
    Schroer, W.J.; Solis, B.
  • A resource dependence approach to organizational failure
    Sheppard, J.P.
  • Administrative Behavior
    Simon, H.
  • Controlling supplier opportunism in industrial relationships
    Stump, R.L.; Heide, J.B.
  • Information Security Awareness Within Business Environment: An IT Review
    Susanto, H.; Almunawar, M.N.
  • Toward cloud computing evolution: efficiency vs trendy vs security
    Susanto, H.; Almunawar, M.N.; Kang, C.C.
  • Web application generation emerging technologies, trends and security
    Susanto, H.; Almunawar, M.N.; Kang, C.C.
  • Information security management standards: a comparative study of the big five
    Susanto, H.; Almunawar, M.N.; Tuan, Y.C.
  • I‐SolFramework view on ISO 27001
    Susanto, H.; Almunawar, M.N.; Tuan, Y.C.
  • A novel method on ISO 27001 reviews: ISMS compliance readiness level measurement
    Susanto, H.; Almunawar, M.N.; Tuan, Y.C.
  • Information security challenge and breaches: novelty approach on measuring ISO 27001 readiness level
    Susanto, H.; Almunawar, M.N.; Tuan, Y.C.
  • Integrated solution modeling software: a new paradigm on information security review and assessment
    Susanto, H.; Almunawar, M.N.; Tuan, Y.C.; Aksoy, M.S.; Syam, W.P.
  • Organizations in Action
    Thompson, J.D.
  • Disintermediation of travel agents in the hotel industry
    Tse, A.C.
  • Tourism agents' attitudes on internet adoption: an analysis from Greece
    Vrana, V.; Zafiropoulos, C.
  • A transaction cost approach to make‐or‐buy decisions
    Walker, J.; Weber, D.
  • Supplier competition, uncertainty, and make‐or‐buy decisions
    Walker, J.; Weber, D.