A cross‐sectional test of the effect and conceptualization of service value

A cross‐sectional test of the effect and conceptualization of service value Focusses attention on service value as a construct which may help explain consumer decision making; however, to date this attention has been largely conceptual. Finds from the results of two empirical studies that models of consumer decision‐making which include service value explain significantly more variance in purchase intentions than models which include only service quality or cost factors, and the means by which consumers form service value perceptions is best depicted as a cognitive addition process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

A cross‐sectional test of the effect and conceptualization of service value

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0887-6045
DOI
10.1108/08876049710187482
Publisher site
See Article on Publisher Site

Abstract

Focusses attention on service value as a construct which may help explain consumer decision making; however, to date this attention has been largely conceptual. Finds from the results of two empirical studies that models of consumer decision‐making which include service value explain significantly more variance in purchase intentions than models which include only service quality or cost factors, and the means by which consumers form service value perceptions is best depicted as a cognitive addition process.

Journal

Journal of Services MarketingEmerald Publishing

Published: Dec 1, 1997

Keywords: Cognition; Consumer behaviour; Modelling; Service quality

References

  • Improving the measurement of service quality
    Brown, T.; Churchill, Jr.; G.A.; Peter, J.P.

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