Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/a-cross-national-study-on-children-s-purchasing-behavior-and-parental-Bqx49etxns
References (46)
-
Elizabeth Moore-Shay, R. Lutz (1988)
Intergenerational Influences in the Formation of Consumer Attitudes and Beliefs About the Marketplace: Mothers and DaughtersACR North American Advances
-
James Mcneal, S. Ward, D. Wackman, E. Wartella (1977)
How children learn to buy -
R.E. Hite, R. Eck
Advertising to children -
N.T. Kate
Who buys the pants in the family? -
P. Lassere, H. Schutte
Strategies of Asia‐Pacific -
L.W. Morton
Commercialism, materialism, and young consumers”, Cornell Consumer Close‐ups , No. 4, Department of Consumer Economics and Housing, Cornell Cooperative Extension -
S. Ward, D. Wackman (1972)
Children's Purchase Influence Attempts and Parental YieldingJournal of Marketing Research, 9
-
B. Miller (1975)
Intergenerational Patterns of Consumer BehaviorACR North American Advances
-
S. Grossbart, L. Carlson, A. Walsh
Consumer socialization and shopping with children -
A.J. Adler
Children and biracial identity -
J. Culley, W. Lazer, C. Atkin (1976)
The experts look at children's televisionJournal of Broadcasting, 20
-
R. Cialdini (1993)
Influence: The Psychology of Persuasion -
J.U. McNeal
The child consumer: a new market -
10.1007/978-1-349-13974-3
-
Cleone Hart, R. Chesson (1998)
Children as consumersBMJ, 316
-
T. Parsons (1963)
ON THE CONCEPT OF INFLUENCEPublic Opinion Quarterly, 27
-
R.G. Boutilier
Pulling the family strings -
T. Parson
On the concept of political power -
M. Snyder
When believing means doing: creating links between attitues and behavior -
M.B. Menasco, D.J. Curry
Utility and choice: an empirical study of husband/wife decision making -
R. Bagozzi (1975)
Marketing as ExchangeJournal of Marketing, 39
-
N. Pecora (1995)
Children and Television Advertising from a Social Science Perspective., 12
-
M. Menasco, D. Curry (1989)
Utility and Choice: An Empirical Study of Wife/Husband Decision MakingJournal of Consumer Research, 16
-
10.2307/j.ctt6wrc8r
-
J.S. Wimalasiri
A study of children's purchase influence and parental responses -
William Darden, W. Perreault (1975)
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style CovariatesJournal of Consumer Research, 2
-
R. Fazio (1990)
Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative FrameworkAdvances in Experimental Social Psychology, 23
-
K.P. Corfman
Measures of relative influence in couples -
R. Kaplan (1984)
Trade routes: The manager's network of relationshipsOrganizational Dynamics, 12
-
A. Cohen, D. Bradford (1989)
Influence without authority: The use of alliances, reciprocity, and exchange to accomplish workOrganizational Dynamics, 17
-
C. Atkin (1978)
Observation of Parent-Child Interaction in Supermarket Decision-MakingJournal of Marketing, 42
-
Sanford Grossbart, Leslie Carlson, Ann Walsh (1991)
Consumer socialization and frequency of shopping with childrenJournal of the Academy of Marketing Science, 19
-
L. Rust
Parents and children shopping together: a new approach to the qualitative analysis -
W.C. Donaghy
Leadership communication -
N. Pecora (1995)
A half‐century of childhood as market, 12
-
J.U. McNeal
The little shoppers -
S. Steinmetz, R. Hill (1973)
Family Development in Three GenerationsJournal of Marriage and Family, 35
-
R. Emerson (1962)
Power-Dependence RelationsPower in Modern Societies
-
E. McArthur
Banishing the puberty blues -
J. Wimalasiri (2000)
A Comparison of Children's Purchase Influence and Parental Response in Fiji and the United StatesJournal of International Consumer Marketing, 12
-
Leslie Carlson, Sanford Grossbart (1988)
Parental Style and Consumer Socialization of ChildrenJournal of Consumer Research, 15
-
Consumer Union Education Services
Selling America's Kids: Commercial Pressure on Kids in the ’90s -
G. Yukl, Cecilia Falbe (1990)
Influence tactics and objectives in upward, downward, and lateral influence attempts.Journal of Applied Psychology, 75
-
V. Vroom, P. Yetton
Leadership and Decision Making: A Revised Normative Model -
W. Zikmund (1994)
Effective Marketing: Creating and Keeping Customers -
C. Atkin
Survey of Mothers’ and Children's Responses to Television Commercials
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0736-3761
- DOI
- 10.1108/07363760410542183
- Publisher site
- See Article on Publisher Site
Abstract
Children use various influencing tactics to persuade the parents to comply with their requests. Parents' responses vary from outright denial to total acceptance. A sample of 255 parents selected from the Fiji Islands, Tonga and the Cook Islands were interviewed using a structured questionnaire to measure the effects of children's influence on the parental decision making process. This preliminary investigation suggests that the children in the Pacific Islands have not moved from parent‐centered family environment to the modern, mostly Western, child‐centered family environment. The second part of the research was designed to identify the demonstrated influence tactics used by the children in the island nations. The findings indicate that the children are less demanding and more persuasive in their attempt to obtain parental approval. Details of statistical analysis of the study are given. The implications of the findings for marketing management are also discussed in the paper.
Journal
Journal of Consumer Marketing – Emerald Publishing
Published: Jun 1, 2004
Keywords: Influence; Consumer marketing; Consumer research