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A critique of the progress of eTourism technology acceptance research: time for a hike?

A critique of the progress of eTourism technology acceptance research: time for a hike? The purpose of this study is to evaluate eTourism technology acceptance literature to illustrate current gaps in the field and suggest two alternative perspectives that could be adopted.Design/methodology/approachA review of academic literature in the field of eTourism technology acceptance was undertaken combining a systematic keyword-based search and snowballing techniques leading to the identification of relevant academic journal articles published since the year 2000.FindingsWhile the field of eTourism technology acceptance research has grown substantially over the past few decades, this study highlights that the majority of this research seems to have been conducted within a narrow theoretical scope. The study suggests that this has led to contemporary theoretical and philosophical advancements in understanding the psychological, sociological and neuroscientific aspects of consumer behaviour not yet being mirrored in the eTourism technology acceptance research.Research limitations/implicationsThis study invites researchers to adapt alternative theoretical perspectives to create a more in-depth understanding of aspects of technology acceptance behaviour that have yet to be understood. Two distinct alternative perspectives, NeuroIS and interpretivism, are suggested.Practical implicationsThis study assists researchers in developing alternative research agendas and diversifying the theoretical foundations of eTourism technology acceptance research.Originality/valueeTourism technology acceptance research risks being left behind if it does not begin to think beyond current theoretical conceptions of consumer behaviour research. This study contributes to the wider literature by highlighting how eTourism literature is falling behind and by suggesting two innovative alternatives that allow eTourism research an exciting way forward. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Technology Emerald Publishing

A critique of the progress of eTourism technology acceptance research: time for a hike?

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1757-9880
DOI
10.1108/jhtt-08-2018-0077
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Abstract

The purpose of this study is to evaluate eTourism technology acceptance literature to illustrate current gaps in the field and suggest two alternative perspectives that could be adopted.Design/methodology/approachA review of academic literature in the field of eTourism technology acceptance was undertaken combining a systematic keyword-based search and snowballing techniques leading to the identification of relevant academic journal articles published since the year 2000.FindingsWhile the field of eTourism technology acceptance research has grown substantially over the past few decades, this study highlights that the majority of this research seems to have been conducted within a narrow theoretical scope. The study suggests that this has led to contemporary theoretical and philosophical advancements in understanding the psychological, sociological and neuroscientific aspects of consumer behaviour not yet being mirrored in the eTourism technology acceptance research.Research limitations/implicationsThis study invites researchers to adapt alternative theoretical perspectives to create a more in-depth understanding of aspects of technology acceptance behaviour that have yet to be understood. Two distinct alternative perspectives, NeuroIS and interpretivism, are suggested.Practical implicationsThis study assists researchers in developing alternative research agendas and diversifying the theoretical foundations of eTourism technology acceptance research.Originality/valueeTourism technology acceptance research risks being left behind if it does not begin to think beyond current theoretical conceptions of consumer behaviour research. This study contributes to the wider literature by highlighting how eTourism literature is falling behind and by suggesting two innovative alternatives that allow eTourism research an exciting way forward.

Journal

Journal of Hospitality and Tourism Technology – Emerald Publishing

Published: Nov 21, 2019

Keywords: Technology acceptance; eTourism; TAM; NeuroIS; Neurotourism; Interpretivism

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  • The contribution of neuroscience to consumer research: a conceptual framework and empirical review
    Solnais, C.; Andreu Perez, J.; Sánchez Fernández, J.; Andréu Abela, J.
  • Challenging the reductionist epistemology of technology adoption research in the travel industry
    Spencer, A.
  • Emotional processing and political judgment: toward integrating political psychology and decision neuroscience
    Spezio, M.L.; Adolphs, R.; Marcus, G.E.; Neuman, W.R.; MacKuen, M.
  • Understanding the roles of signs and norms in organizations-a semiotic approach to information systems design
    Stamper, R.; Liu, K.; Hafkamp, M.; Ades, Y.
  • Individual differences in reasoning: implications for the rationality debate?
    Stanovich, K.E.; West, R.F.
  • NeuroIS – alternative or complement to existing methods? Illustrating the holistic effects of neuroscience and self-reported data in the context of technostress research
    Tams, S.; Hill, K.; de Guinea, A.O.; Thatcher, J.; Grover, V.
  • Understanding information technology usage: a test of competing models
    Taylor, S.; Todd, P.A.
  • From homo economicus to homo sapiens
    Thaler, R.H.
  • Personal computing: toward a conceptual model of utilization
    Thompson, R.L.; Higgins, C.A.; Howell, J.M.
  • Usage of neuro-tourism methods in hotel preferences of the consumers
    Tosun, C.; Ozdemir, S.; Cubuk, F.
  • Judgment under uncertainty: heuristics and biases
    Tversky, A.; Kahneman, D.
  • Advances in prospect theory: cumulative representation of uncertainty
    Tversky, A.; Kahneman, D.
  • Context-dependency in valuation
    Tymula, A.; Plassmann, H.
  • Consumers’ acceptance of information and communications technology in tourism: a review
    Ukpabi, D.C.; Karjaluoto, H.
  • Putting the ‘theory’ back into grounded theory: guidelines for grounded theory studies in information systems
    Urquhart, C.; Lehmann, H.; Myers, M.D.
  • Task-technology fit and technology acceptance models applicability to e-tourism
    Usoro, A.; Shoyelu, S.; Kuofie, M.
  • An empirical study on the user acceptance of hotel information systems
    Varol, E.S.; Tarcan, E.
  • Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model
    Venkatesh, V.
  • Technology acceptance model 3 and a research agenda on interventions
    Venkatesh, V.; Bala, H.
  • A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges
    Venkatesh, V.; Brown, S.A.
  • A theoretical extension of the technology acceptance model: four longitudinal field studies
    Venkatesh, V.; Davis, F.D.
  • Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology
    Venkatesh, V.; Thong, J.Y.L.; Xu, X.
  • User acceptance of information technology: toward a unified view
    Venkatesh, V.; Morris, M.G.; Gordon, B.D.; Davis, F.D.
  • The epistemic and sensory exploratory behaviors of hedonic and cognitive consumers
    Venkatraman, M.; Macinnis, D.; Hirschman, E.C.; Holbrook, M.B.
  • The emergence of interpretivism in IS research
    Walsham, G.
  • Predicting mobile hotel reservation adoption: insight from a perceived value standpoint
    Wang, H.-Y.; Wang, S.-H.
  • Impact of hotel website quality on online booking intentions: etrust as a mediator
    Wang, L.; Law, R.; Guillet, B.D.; Hung, K.; Fong, D.K.C.
  • Microcomputer playfulness: development of a measure with workplace implications
    Webster, J.; Martocchio, J.J.
  • An empirical study of an online travel purchase intention model
    Wen, I.
  • Online shopping of travel products: a study of influence of each dimension of travelers’ attitudes and the impact of travelers’ online shopping experiences on their purchase intentions
    Wen, I.
  • Tourism managers’ adoption of marketing decision support systems
    Wöber, K.; Gretzel, U.
  • Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong
    Wong, J.; Law, R.
  • Towards understanding members’ interactivity, trust, and flow in online travel community
    Wu, J.-J.; Chang, Y.-S.
  • Impact of web usability on user acceptance using tourism website
    Wu, Y.-L.; Chiu, C.-Y.; Yang, P.-C.; Li, C.-P.
  • Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions
    Yang, F.X.
  • Understanding information technology acceptance by individual professionals: toward an integrative view
    Yi, M.Y.; Jackson, J.D.; Park, J.S.; Probst, J.C.
  • Consumer researchers: take a hike!
    Zaltman, G.
  • Passenger use intentions for electronic tickets on international flights
    Chia-Yu Chen, F.