Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A cost‐effective way to innovate Products, portfolios and principles

A cost‐effective way to innovate Products, portfolios and principles Purpose – This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Think innovation and to many firms it is high cost and even higher risk that pays off infrequently at best. Indeed, the record books show that far more ideas end up on the scrapheap than lead to commercial success. With failure seemingly almost inevitable, why do companies invest so much into striving for those game‐changing breakthroughs? Essentially, they have no choice. Faced with tough competition on an increasingly global scale, organizations which give innovation activities a wide berth will invariably end up among the also‐rans. Practical implications – The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

A cost‐effective way to innovate Products, portfolios and principles

Strategic Direction , Volume 27 (11): 5 – Oct 11, 2011
Download PDF
5 pages

Loading next page...
 
/lp/emerald-publishing/a-cost-effective-way-to-innovate-products-portfolios-and-principles-cpNrIGy05J
Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580541111177539
Publisher site
See Article on Publisher Site

Abstract

Purpose – This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Think innovation and to many firms it is high cost and even higher risk that pays off infrequently at best. Indeed, the record books show that far more ideas end up on the scrapheap than lead to commercial success. With failure seemingly almost inevitable, why do companies invest so much into striving for those game‐changing breakthroughs? Essentially, they have no choice. Faced with tough competition on an increasingly global scale, organizations which give innovation activities a wide berth will invariably end up among the also‐rans. Practical implications – The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Journal

Strategic Direction – Emerald Publishing

Published: Oct 11, 2011

Keywords: Innovation; Product development; Teamwork

References

  • Innovating on the cheap
    Bettencourt, L.A.; Bettencourt, S.L.
  • Breaking away: an innovation model for sustainable growth
    Kaafarani, B.; Stevenson, J.
  • Innovations: principles and strategies
    Ramadani, V.; Gerguri, S.