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A Conceptual Model to Stratify Customers to Improve Customer Profitability: Diamond Model

A Conceptual Model to Stratify Customers to Improve Customer Profitability: Diamond Model Every company tries to know who the best and idealistic customers are and how to identify them by use of the special methods. To solve this problem the diamond model of customer stratification, which is the conceptual model, is introduced in this research. We modified the customer stratification model developed by Narayanan et al. (2007). By use of this model we can find out the most profitable customers and then we can plan to improve the profitability of the rest customer groups. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Journal on Quality Emerald Publishing

A Conceptual Model to Stratify Customers to Improve Customer Profitability: Diamond Model

Youn Sung Kim; Dongwon Lee
Asian Journal on Quality , Volume 9 (1): 7 – Apr 17, 2008
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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1598-2688
DOI
10.1108/15982688200800012
Publisher site
See Article on Publisher Site

Abstract

Every company tries to know who the best and idealistic customers are and how to identify them by use of the special methods. To solve this problem the diamond model of customer stratification, which is the conceptual model, is introduced in this research. We modified the customer stratification model developed by Narayanan et al. (2007). By use of this model we can find out the most profitable customers and then we can plan to improve the profitability of the rest customer groups.

Journal

Asian Journal on Quality – Emerald Publishing

Published: Apr 17, 2008

Keywords: Customer stratification; Customer profitability; Diamond model

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