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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1999 MCB UP Ltd. All rights reserved.
- ISSN
- 0887-6045
- DOI
- 10.1108/08876049910298720
- Publisher site
- See Article on Publisher Site
Abstract
Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and dysfunctional. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the totality of fan behavior. The usefulness of the typology is demonstrated by offering specific segmentation strategies for each classification. Finally, directions for future research are presented.
Journal
Journal of Services Marketing – Emerald Publishing
Published: Dec 1, 1999
Keywords: Sport; Individual behaviour; Consumer behaviour; Services marketing