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Mintel
Distilled spirits: white spirits‐US‐February 2005
Mintel
White and dark distilled spirits: the market‐US‐February 2007
Sangkil Moon, W. Kamakura, J. Ledolter (2007)
Estimating Promotion Response When Competitive Promotions Are UnobservableJournal of Marketing Research, 44
S. Neeley, Tim Coffey (2007)
Understanding the "Four-Eyed, Four-Legged" Consumer: A Segmentation Analysis of U.S. MomsJournal of Marketing Theory and Practice, 15
Mintel
White spirits‐UK‐March‐2007
Mintel
Attitudes toward drinking‐UK‐March 2004
Mintel
White and dark distilled spirits: the consumer‐US‐April 2007
Mintel
Distilled spirits: market overview‐US‐April 2005
Mintel
Dark rum and brandy‐UK‐April 2007
Mintel
Distilled spirits: dark spirits‐US‐March 2005
W.A. Kamakura
Cross‐selling: offering the right product to the right customer at the right time
Guillermo D'Andrea, L. Ring, B. Aleman, A. Stengel (2006)
Breaking the myths on emerging consumers in retailingInternational Journal of Retail & Distribution Management, 34
W. Kamakura, C. Mela, Asim Ansari, Anand Bodapati, P. Fader, R. Iyengar, P. Naik, S. Neslin, Baohong Sun, P. Verhoef, M. Wedel, Ronald Wilcox (2005)
Choice Models and Customer Relationship ManagementMarketing Letters, 16
W. Kamakura (2008)
Cross-SellingJournal of Relationship Marketing, 6
J. Honomichl
Top 50 US research firms
Purpose – The purpose of this paper is to show academics and practitioners the practical uses of syndicated data. Toward this end, an analysis of the distilled spirits industry in the USA and the UK is undertaken. Design/methodology/approach – The approach adopted draws on secondary data analysis using syndicated data to draw some preliminary conclusions and uses further analysis to support these conclusions. Findings – The paper supports the usefulness of syndicated data when used creatively across different studies. It also points out the changing direction of distilled spirit consumption within the USA and the UK. Practical implications – This use of syndicated data helps the academic develop a fuller understanding of the key research questions and gives the practitioner a higher degree of confidence in the direction they take and in the future they anticipate. Originality/value – This paper emphasises the usefulness of syndicated data.
Worldwide Hospitality and Tourism Themes – Emerald Publishing
Published: Jun 12, 2009
Keywords: Alcoholic drinks; Spirits; Consumption; United Kingdom; United States of America
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