A common sense guide to treating the shareholder as a customer

A common sense guide to treating the shareholder as a customer A common sense guide to treating the shareholder as a customer questions why companies generally do not treat shareholders as customers. The paper provides insight into questions that management can ask to learn about its shareholder base. It also presents various issues that should be covered in a message for investors that will communicate corporate growth strategies and factors affecting valuation. While the primary focus of management should be on companyspecific issues, industry questions also need to be addressed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

A common sense guide to treating the shareholder as a customer

Journal of Communication Management, Volume 1 (2): 8 – Feb 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1363-254X
DOI
10.1108/eb026045
Publisher site
See Article on Publisher Site

Abstract

A common sense guide to treating the shareholder as a customer questions why companies generally do not treat shareholders as customers. The paper provides insight into questions that management can ask to learn about its shareholder base. It also presents various issues that should be covered in a message for investors that will communicate corporate growth strategies and factors affecting valuation. While the primary focus of management should be on companyspecific issues, industry questions also need to be addressed.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Feb 1, 1996

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