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A Case Study in Crisis Management The Perrier Recall

A Case Study in Crisis Management The Perrier Recall In February 1990, Frenchbased Perriervoluntarily recalled 70 million bottles of waterproducts after detecting abnormal traces ofbenzene. In addition to management problemsassociated with regulators, a scrutinising pressand the consuming public, this industrial crisis ledto at least 40 million in lost sales. The stock valueof Perrier also declined markedly due to the recall.Company officials acted quickly to contain thedamage by launching a public relations campaignhowever, residual damage in retail and restaurantsales persist. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

A Case Study in Crisis Management The Perrier Recall

Barton, Laurence
Industrial Management & Data Systems , Volume 91 (7): 3 – Jul 1, 1991
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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-5577
DOI
10.1108/02635579110007077
Publisher site
See Article on Publisher Site

Abstract

In February 1990, Frenchbased Perriervoluntarily recalled 70 million bottles of waterproducts after detecting abnormal traces ofbenzene. In addition to management problemsassociated with regulators, a scrutinising pressand the consuming public, this industrial crisis ledto at least 40 million in lost sales. The stock valueof Perrier also declined markedly due to the recall.Company officials acted quickly to contain thedamage by launching a public relations campaignhowever, residual damage in retail and restaurantsales persist.

Journal

Industrial Management & Data Systems – Emerald Publishing

Published: Jul 1, 1991

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