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A Blueprint for Green Marketing

A Blueprint for Green Marketing Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these green products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

A Blueprint for Green Marketing

Journal of Business Strategy , Volume 12 (4): 4 – Apr 1, 1991

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039424
Publisher site
See Article on Publisher Site

Abstract

Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these green products.

Journal

Journal of Business StrategyEmerald Publishing

Published: Apr 1, 1991

There are no references for this article.