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51st AIEST Congress report from workshop II Growth strategies

51st AIEST Congress report from workshop II Growth strategies D . Glaesser 51s t AfEST Congress Repor t fro m Worksho p II: Growt h Strategies DIR K GLAESSER The theme of the second worbhop "Growth Strategies" caused a rich discussion among the participants on the factors influencing tourism development and consequently determining successful growth strate­ gies. The subject of discussion was illustrated with the presentation of the cases of Switzerland (Thomas Bieger etal.), Austria (Franz Hartl and Ivanka Avelini-Holjevac) and Finland (Seppo Aho). All reports outlined the structural problems that the tourism sector is facing due to an insufficient pro­ ductivity and a lack of resources, among others. The participants of the workshop unanimously agreed that there was no future existing for some of the Small and Medium Sized Enterprises (SM Es), particu­ larly in developed countries. Based on these findings, it was concluded Regarding the responsibilities of the that: State, participants stressed that in many countries, especially in developed coun­ ш New forms of exit strategies must be de­ tries, strategies should emphasize more the veloped, allowing to reallocate resources economic and social importance of the in more efficient investments. tourism sector. It was pointed out that the development of exit strategies through the State would not only provide help to those ■ Strategies must be designed for govern­ actually interested in leaving the tourism ing the succession in SMEs, especially for sector but would also open the sector for those actually operated as family busi­ new and creative investments. nesses. All in all, participants concluded that a M Strategies must be re-adjusted in such a strong entrepreneurship together with cre­ way that subsidies by the State are only ative Business Models are the most impor­ given to those companies which can op­ tant components of successful growth erate in the future successfully and inde­ strategies. pendently from those payments. Going more into details, participants found that tourism enterprises willing to face the challenges of global competition effectively, should especially concentrate on the following success factors: (1) big in size, (2) strong brand, (3) good manage­ ment, (4) clear business focus, (5) good fi­ nancing and (6) creativity. As a result, co-operation strategies in Dipl.-Kfm. Dirk Glaesser, the fields of promotion, purchases, admin­ istration and education as well as financial Sales and Marketing, strategies improving the equity capital ra­ WT O World Tourism Organisation, tio and attracting institutional investors Capitán Hays 42 , have been considered to be more important E-28020 Madrid, than ever before to improve the competi­ Phone: +34 (91) 567-8100, tiveness of tourism companies. E-Mail: glaesser@4vortd-tourism. or g 20 Tourism Review, Vol 56, No 3+4/2001 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

51st AIEST Congress report from workshop II Growth strategies

Glaesser, Dirk
Tourism Review , Volume 56 (3/4): 1 – Mar 1, 2001
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058366
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Abstract

D . Glaesser 51s t AfEST Congress Repor t fro m Worksho p II: Growt h Strategies DIR K GLAESSER The theme of the second worbhop "Growth Strategies" caused a rich discussion among the participants on the factors influencing tourism development and consequently determining successful growth strate­ gies. The subject of discussion was illustrated with the presentation of the cases of Switzerland (Thomas Bieger etal.), Austria (Franz Hartl and Ivanka Avelini-Holjevac) and Finland (Seppo Aho). All reports outlined the structural problems that the tourism sector is facing due to an insufficient pro­ ductivity and a lack of resources, among others. The participants of the workshop unanimously agreed that there was no future existing for some of the Small and Medium Sized Enterprises (SM Es), particu­ larly in developed countries. Based on these findings, it was concluded Regarding the responsibilities of the that: State, participants stressed that in many countries, especially in developed coun­ ш New forms of exit strategies must be de­ tries, strategies should emphasize more the veloped, allowing to reallocate resources economic and social importance of the in more efficient investments. tourism sector. It was pointed out that the development of exit strategies through the State would not only provide help to those ■ Strategies must be designed for govern­ actually interested in leaving the tourism ing the succession in SMEs, especially for sector but would also open the sector for those actually operated as family busi­ new and creative investments. nesses. All in all, participants concluded that a M Strategies must be re-adjusted in such a strong entrepreneurship together with cre­ way that subsidies by the State are only ative Business Models are the most impor­ given to those companies which can op­ tant components of successful growth erate in the future successfully and inde­ strategies. pendently from those payments. Going more into details, participants found that tourism enterprises willing to face the challenges of global competition effectively, should especially concentrate on the following success factors: (1) big in size, (2) strong brand, (3) good manage­ ment, (4) clear business focus, (5) good fi­ nancing and (6) creativity. As a result, co-operation strategies in Dipl.-Kfm. Dirk Glaesser, the fields of promotion, purchases, admin­ istration and education as well as financial Sales and Marketing, strategies improving the equity capital ra­ WT O World Tourism Organisation, tio and attracting institutional investors Capitán Hays 42 , have been considered to be more important E-28020 Madrid, than ever before to improve the competi­ Phone: +34 (91) 567-8100, tiveness of tourism companies. E-Mail: glaesser@4vortd-tourism. or g 20 Tourism Review, Vol 56, No 3+4/2001

Journal

Tourism Review – Emerald Publishing

Published: Mar 1, 2001

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