What matters for hotel executives? An examination of major theories in non-equity entry mode research

What matters for hotel executives? An examination of major theories in non-equity entry mode... •Quantitative study based on a scenario-based online survey of 110 self-selected hotel executives.•Explores non-equity entry mode decisions of high-level executives through lenses of transaction cost economics and the resource-based view.•Intangible assets and resources are the most important consideration in deciding between franchising and management contracts.•Uncertainties in the host market may lead hotel executives to choose franchising over management contracts.•Asset specificity may prompt the use of management contracts over franchising. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Hospitality Management Elsevier

What matters for hotel executives? An examination of major theories in non-equity entry mode research

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Publisher
Elsevier
Copyright
Copyright © 2017 Elsevier Ltd
ISSN
0278-4319
D.O.I.
10.1016/j.ijhm.2017.11.005
Publisher site
See Article on Publisher Site

Abstract

•Quantitative study based on a scenario-based online survey of 110 self-selected hotel executives.•Explores non-equity entry mode decisions of high-level executives through lenses of transaction cost economics and the resource-based view.•Intangible assets and resources are the most important consideration in deciding between franchising and management contracts.•Uncertainties in the host market may lead hotel executives to choose franchising over management contracts.•Asset specificity may prompt the use of management contracts over franchising.

Journal

International Journal of Hospitality ManagementElsevier

Published: Mar 1, 2018

References

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