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Using portion size manipulation to investigate the ‘pleasure-regret’ trade-off in relation to chocolate consumption

Chocolate consumption has been associated with an increase in positive mood, though guilt might follow for some individuals. Portion size appears to be a major determinant of the amount of food an individual eats and large portion sizes are known to enhance consumption of palatable food. These two concepts were brought together in a study to explore effects of portion size of chocolate on the possible trade-off between pleasure and regret (e.g., joy and satisfaction versus guilt and regret). In a within subject design participants ( N = 50, females N = 31; mean age 27 years) consumed a 40 g portion of milk chocolate on one session and an 80 g portion on another session (order balanced across participants, with 7 days between test sessions). Mood and appetite were measured before eating, immediately after eating and 15 min later. Portion size satisfaction was higher for the smaller portion (no effect of gender). However, men reported more and women reported less positive mood (e.g., joy, happiness, cheerfulness, feeling relaxed, and feeling friendly) after eating the larger portion. Women but not men reported more guilt and regret after the larger portion size. Overall, the results support the existence of ambivalence-holding contrasting views (Rogers and Smit, 2000) in experiences of eating chocolate, which vary with eating attitudes and weight concerns, and can perhaps be reduced by smaller portion sizes.</P> http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Appetite Elsevier
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