“Whoa! It’s like Spotify but for academic articles.”

Instant Access to Thousands of Journals for just $40/month

Try 2 weeks free now

Using portion size manipulation to investigate the ‘pleasure-regret’ trade-off in relation to chocolate consumption

Chocolate consumption has been associated with an increase in positive mood, though guilt might follow for some individuals. Portion size appears to be a major determinant of the amount of food an individual eats and large portion sizes are known to enhance consumption of palatable food. These two concepts were brought together in a study to explore effects of portion size of chocolate on the possible trade-off between pleasure and regret (e.g., joy and satisfaction versus guilt and regret). In a within subject design participants ( N = 50, females N = 31; mean age 27 years) consumed a 40 g portion of milk chocolate on one session and an 80 g portion on another session (order balanced across participants, with 7 days between test sessions). Mood and appetite were measured before eating, immediately after eating and 15 min later. Portion size satisfaction was higher for the smaller portion (no effect of gender). However, men reported more and women reported less positive mood (e.g., joy, happiness, cheerfulness, feeling relaxed, and feeling friendly) after eating the larger portion. Women but not men reported more guilt and regret after the larger portion size. Overall, the results support the existence of ambivalence-holding contrasting views (Rogers and Smit, 2000) in experiences of eating chocolate, which vary with eating attitudes and weight concerns, and can perhaps be reduced by smaller portion sizes.</P> http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Appetite Elsevier
Loading next page...
1 Page

You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy unlimited access and
personalized recommendations from
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $40/month

Try 2 weeks free now

Explore the DeepDyve Library

How DeepDyve Works

Spend time researching, not time worrying you’re buying articles that might not be useful.

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from Springer, Elsevier, Nature, IEEE, Wiley-Blackwell and more.

All the latest content is available, no embargo periods.

See the journals in your area

Simple and Affordable Pricing

14-day free trial. Cancel anytime, with a 30-day money-back guarantee.

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Best Deal — 25% off

Annual Plan

  • All the features of the Professional Plan, but for 25% off!
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

billed annually