Web 2.0 technologies have changed the traditional relationship model between doctors and third parties, and a plethora of apps are now available for the medical profession. This study presents unpublished findings about the potential drivers that currently influence mobile medical app usage intensity. Logistic regression and fuzzy-set qualitative comparative analysis (fsQCA) are both used to examine usage intensity. By using two research methods, rather than just one, the findings are greatly enhanced. Logistic regression results show that high usage intensity is explained by high perceived usefulness and high perceived ease of use. FsQCA, on the other hand, highlights that the combinations of multiple conditions are also significant, leading to the finding that low mobile medical app usage intensity is associated with low perceived ease of use, high perceived usefulness, low peer influence, high seniority, and younger female doctors.
Journal of Business Research – Elsevier
Published: Aug 1, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera