Travelling like locals: Market resistance in long-term travel

Travelling like locals: Market resistance in long-term travel Market resistance has been studied in relation to ecological and ethical tourism, while lifestyle-based resistance has received less attention. This study examines a group of long-term travellers, the ‘global nomads’, who avoid the tourism industry by making long-term lifestyle changes, engaging in voluntary simplicity and non-monetary exchange. They seek authenticity by interacting with locals, representing an increasing trend. More conventional tourists also seek similar experiences, posing challenges to the tourism industry. Analysed with Foucauldian theories, global nomads' market resistance is shown to be contradictory as it also reinforces the market. However, even if partial, global nomads' resistance reminds us that tourism is not just an industry. It is also negotiated between private individuals, with or without intermediaries, which calls for rethinking of the concept of ‘tourism’. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Management Elsevier

Travelling like locals: Market resistance in long-term travel

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Ltd
ISSN
0261-5177
D.O.I.
10.1016/j.tourman.2018.02.009
Publisher site
See Article on Publisher Site

Abstract

Market resistance has been studied in relation to ecological and ethical tourism, while lifestyle-based resistance has received less attention. This study examines a group of long-term travellers, the ‘global nomads’, who avoid the tourism industry by making long-term lifestyle changes, engaging in voluntary simplicity and non-monetary exchange. They seek authenticity by interacting with locals, representing an increasing trend. More conventional tourists also seek similar experiences, posing challenges to the tourism industry. Analysed with Foucauldian theories, global nomads' market resistance is shown to be contradictory as it also reinforces the market. However, even if partial, global nomads' resistance reminds us that tourism is not just an industry. It is also negotiated between private individuals, with or without intermediaries, which calls for rethinking of the concept of ‘tourism’.

Journal

Tourism ManagementElsevier

Published: Aug 1, 2018

References

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