The restructuring and reengineering of AT&T: Analysis of a public relations crisis using organizational theory

The restructuring and reengineering of AT&T: Analysis of a public relations crisis using... In this study, five perspectives from organizational theory were used to interpret the public relations crisis surrounding the restructuring and downsizing of AT&T in 1995–1996. Organizational legitimacy and resource dependence theories highlighted two key reasons why efforts to manage the crisis were unsuccessful: AT&T's failure to construct a shared system of beliefs that made sense of the need to downsize, and its inability to cope with the conflicting demands of key external publics. Such insights underscored the value of using organizational theory when trying to understand and respond to crisis situations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Public Relations Review Elsevier

The restructuring and reengineering of AT&T: Analysis of a public relations crisis using organizational theory

Public Relations Review, Volume 31 (2) – Jun 1, 2005

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Publisher
Elsevier
Copyright
Copyright © 2005 Elsevier Inc.
ISSN
0363-8111
DOI
10.1016/j.pubrev.2005.02.015
Publisher site
See Article on Publisher Site

Abstract

In this study, five perspectives from organizational theory were used to interpret the public relations crisis surrounding the restructuring and downsizing of AT&T in 1995–1996. Organizational legitimacy and resource dependence theories highlighted two key reasons why efforts to manage the crisis were unsuccessful: AT&T's failure to construct a shared system of beliefs that made sense of the need to downsize, and its inability to cope with the conflicting demands of key external publics. Such insights underscored the value of using organizational theory when trying to understand and respond to crisis situations.

Journal

Public Relations ReviewElsevier

Published: Jun 1, 2005

References

  • Organizational theory, organizational communication, organizational knowledge, and problematic integration
    McPhee, R.D.; Zaug, P.
  • Crisis management and the discourse of renewal: Understanding the potential for positive outcomes of crisis
    Ulmer, R.R.; Sellnow, T.L.
  • Crisis management planning and the threat of bioterrorism
    Wrigley, B.J.; Salmon, C.T.; Park, H.S.

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