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on a business's profitability . Using a sample of 140 business units consisting of commodity products businesses and noncommodity businesses , they find a substantial positive effect of a market orientation ...
most competitive regions. The estimates from prof itability quantile and truncated regressions of the eff iciency scores reveal that market orientation has a positive effect on economic and productivity ...
384 senior managers in Iran. The results show that market and learning orientation have positive effects on performance. Also, entrepreneurial orientation has no effect on performance. The findings show ...
. Further examinations reveal that market orientation has a stronger effect on service quality than on business profitability . Also, the service quality‐ profitability linkage is stronger than the market ...
and depreciation) per employee. Additionally, there is an indirect impact that varies according to the market environment. The findings imply that the positive influence of customer orientation on firm profitability ...
these measurement periods. The analyses indicate that market orientation has a positive effect on business performance in both the short and the long run. However, the sustained advantage in business performance from ...
interaction orientation and marketing strategy implementation standardization, when considered jointly, have a positive effect on MNC profit growth. The findings also show that the effect of a country-based ...
A significant body of research has focused on the conceptualization of market orientation showing evidence of a positive relationship between market orientation and business performance. However ...
customer-based relational performance and customer-based profit performance affect aggregate business -level performance positively . Interaction orientation is a phenomenon observed in both business ...
of digital media usage were positively affected by their perceptions of public relations value, particularly public relations effectiveness . Clients' profitability and business intelligence, as well ...
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