1 Introduction</h5> Internal communication is a significant and independent function within public relations and corporate communication scholarship ( Tkalac Verčič, Verčič, & Sriramesh, 2012 ). Internal communication has two main roles: spanning provision of information and creating of a sense of community within organizations ( Friedl & Verčič, 2011 ). Developing a sense of community through internal communication efforts involves establishing and maintaining relationships between an organization, supervisors, and employees. While employees experience many workplace relationships, two dominate an employee's professional life: a relationship with their organization and with their direct supervisor ( Sluss, Klimchak, & Holmes, 2008 ). Therefore this research focuses on internal communication from the organization and from the supervisor.</P>Industry research has recognized internal communication as an underlying influence of employee engagement. Defined as a positive, fulfilling, work-related state of mind, the benefits of employee engagement include increased productivity, decreased attrition, improvement of an organization's image and reputation, and increased financial returns ( Schaufeli, Salanova, González-Romá, & Bakker, 2002 ). While these benefits have resulted in an increased focus on and resourcing of, employee engagement by managers, industry reports reveal a rapid decline in the number of engaged employees.</P>Despite the importance accredited to both internal
Public Relations Review – Elsevier
Published: Mar 1, 2015
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