Store satisfaction and store loyalty: The moderating role of store atmosphere

Store satisfaction and store loyalty: The moderating role of store atmosphere •This paper mainly examines the effect of store satisfaction and store atmosphere on loyalty in a longitudinal way.•Findings based on panel data analysis of 623 individuals are presented.•The moderating role of store atmosphere is established, because an increasing value of SATM reduces the impact of SS on SL.•The results provide useful implications for retail managers aimed at improving store loyalty. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services Elsevier

Store satisfaction and store loyalty: The moderating role of store atmosphere

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Ltd
ISSN
0969-6989
D.O.I.
10.1016/j.jretconser.2018.05.005
Publisher site
See Article on Publisher Site

Abstract

•This paper mainly examines the effect of store satisfaction and store atmosphere on loyalty in a longitudinal way.•Findings based on panel data analysis of 623 individuals are presented.•The moderating role of store atmosphere is established, because an increasing value of SATM reduces the impact of SS on SL.•The results provide useful implications for retail managers aimed at improving store loyalty.

Journal

Journal of Retailing and Consumer ServicesElsevier

Published: Jul 1, 2018

References

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