Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Store brands and retail differentiation: the influence of store image and store brand attitude on... Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands. A regression analysis demonstrates a positive relationship between consumers’ perceptions of individual store own brands and their associated store's image dimensions and attitudes toward store brands in general. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services Elsevier

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

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Abstract

Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands. A regression analysis demonstrates a positive relationship between consumers’ perceptions of individual store own brands and their associated store's image dimensions and attitudes toward store brands in general.

Journal

Journal of Retailing and Consumer ServicesElsevier

Published: Nov 1, 2003

References

  • A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates
    Burton, S; Donald, R.L; Richard, G.N; Judith, A.G

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