Speech imagery and perceptions of charisma: The mediating role of positive affect

Speech imagery and perceptions of charisma: The mediating role of positive affect The purpose of this research was to investigate the effects of imagery in a leader's speech on listeners' perceptions of the leader's charisma. A former US president's inaugural address was rewritten to create low and high imagery versions, and audio recordings of the two speeches were made. Participants were randomly assigned to high or low speech imagery conditions. After listening to the speech, they provided ratings on various summary leadership measures. The high imagery speech resulted in higher ratings of charisma than the low imagery speech. This effect was partially mediated by state positive affect (having controlled for trait affect levels). High imagery led to increased charisma ratings partially through increasing listeners' state positive affect relative to their trait affect baseline level. Implications for theory are addressed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Leadership Quarterly Elsevier

Speech imagery and perceptions of charisma: The mediating role of positive affect

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Publisher
Elsevier
Copyright
Copyright © 2008 Elsevier Inc.
ISSN
1048-9843
DOI
10.1016/j.leaqua.2008.03.010
Publisher site
See Article on Publisher Site

Abstract

The purpose of this research was to investigate the effects of imagery in a leader's speech on listeners' perceptions of the leader's charisma. A former US president's inaugural address was rewritten to create low and high imagery versions, and audio recordings of the two speeches were made. Participants were randomly assigned to high or low speech imagery conditions. After listening to the speech, they provided ratings on various summary leadership measures. The high imagery speech resulted in higher ratings of charisma than the low imagery speech. This effect was partially mediated by state positive affect (having controlled for trait affect levels). High imagery led to increased charisma ratings partially through increasing listeners' state positive affect relative to their trait affect baseline level. Implications for theory are addressed.

Journal

The Leadership QuarterlyElsevier

Published: Jun 1, 2008

References

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