Sources of new product ideas and creativity practices in the UK textile industry

Sources of new product ideas and creativity practices in the UK textile industry The purpose of this paper is to examine how UK companies in the textile sector obtain ideas for innovations. The trend towards the production of commodity textiles in low wage cost countries is forcing the closure of many UK textile companies. A number of these UK companies have moved away from commodity textiles, and now specialise in niche markets with highly technical products which are based on high performance synthetic fibres. The ability to develop innovative new products can be a source of competitive advantage for these companies and the generation of ideas for new products or ‘creativity’ is the first step in this innovation process. An exploratory survey is used to examine the profitability of different sources of new product ideas that are currently used by companies that consume high performance synthetic fibres. Based on the key literature themes, and the survey findings, an exploratory multiple case study approach is adopted involving eight organisations. The case findings reveal many discrepancies between actual and recommended practice in the support of creativity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Technovation Elsevier

Sources of new product ideas and creativity practices in the UK textile industry

Technovation, Volume 22 (2) – Feb 1, 2002

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Publisher
Elsevier
Copyright
Copyright © 2001 Elsevier Ltd
ISSN
0166-4972
eISSN
1879-2383
DOI
10.1016/S0166-4972(01)00002-5
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to examine how UK companies in the textile sector obtain ideas for innovations. The trend towards the production of commodity textiles in low wage cost countries is forcing the closure of many UK textile companies. A number of these UK companies have moved away from commodity textiles, and now specialise in niche markets with highly technical products which are based on high performance synthetic fibres. The ability to develop innovative new products can be a source of competitive advantage for these companies and the generation of ideas for new products or ‘creativity’ is the first step in this innovation process. An exploratory survey is used to examine the profitability of different sources of new product ideas that are currently used by companies that consume high performance synthetic fibres. Based on the key literature themes, and the survey findings, an exploratory multiple case study approach is adopted involving eight organisations. The case findings reveal many discrepancies between actual and recommended practice in the support of creativity.

Journal

TechnovationElsevier

Published: Feb 1, 2002

References

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