•Touch interfaces may influence cognitive and affective online consumer responses.•No effect of varying interface touch alone on subjective product ownership feelings.•Touchscreens and high interactivity images enhance ownership and product valuations.•Both touchscreens and high interactivity images increase online shopping enjoyment.•Autotelic ‘NFT’ moderates interface touch effects on online shopping enjoyment.
Food Quality and Preference – Elsevier
Published: Jun 1, 2018
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